Hi, I’m Anngelica.

I’m a seasoned marketing executive with experience turning complex business challenges into growth opportunities. I’ve spent my career in digital agencies, creating impactful programs for high-profile brands like Credit Suisse, Apple, Schwab, IBM, Hershey’s, The Estée Lauder Companies, Taco Bell, Walmart, and Uniqlo. I later transitioned to eCommerce at Wayfair, where I lead content-driven partnerships, brand initiatives, and business marketing strategies that deliver measurable results across a portfolio of brands—including Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and Wayfair Professional.

At my core, I’m a collaborative leader who thrives on aligning cross-functional teams to achieve ambitious goals. Whether elevating brand equity, accelerating performance, or leading digital transformation, I’m passionate about using digital marketing to drive revenue, customer growth, and measurable business impact.

Awards

2024, Muse Award (5x)
Wayfair at BravoCon
Social Media Campaign – Celebrity & Influencer
Social Media Campaign – Brand Partnerships
Branded Content – Social
Integrated Marketing – Brand Partnerships
Integrated Marketing Campaign

2024, LTK Multi-Category Campaign Strategy Award
Recognized as the brand with the best multi-category campaign strategy for sustained efforts across multiple verticals.

2023, Vega Award
Wayfair Way Day
Best Social Media Campaign
Best Influencer Marketing Campaign

2023, Titan Award
Wayfair Way Day
Best Influencer Marketing Campaign

2022, LTK Brand Awareness Award
Recognized as a leading innovator investing in ground-breaking creator strategies, reaching new shoppers and driving incremental sales.

2020, Shorty Award
The Bell: A Taco Bell Hotel and Resort
Food & Beverage
Integrated Marketing
Restaurants

2020, D&AD
ASICS Eternal Run
PR / Use of Events & Stunts

2020, The Drum Marketing Awards
ASICS Eternal Run
Best Brand Experience & Event

2019, Cannes Lions
ASICS Eternal Run
Grand Prix: Entertainment Lions

2018, Effie Awards
P&G New School Laundry
Silver Single Retailer Program: Mass Merchants

2015, Employee Communications Awards
IBM Think Academy
Employee Education

Recent Speaking Engagements

Growing Earnings: Maximizing Brand Collaborations with LTK, Anthropologie, and Tarte at #LTKCon