Hi, I’m Anngelica.

A leader and a roll-up-the-sleeves doer, I am passionate about brand building, connecting with audiences, and using digital marketing as a catalyst to drive revenue and customer growth. My journey is marked by a proven track record of amplifying brands and spearheading performance marketing initiatives that drive revenue and earn industry accolades. I bring a wealth of experience across consumer, B2B, beauty, technology, health, and CPG. I currently lead a talented and diverse team orchestrating omnichannel campaigns across the Wayfair brand portfolio — Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and Wayfair Professional.

Awards

2023, Vega Award
Wayfair Way Day
Best Social Media / Influencer Marketing Campaign

2023, Titan Award
Wayfair Way Day
Best Influencer Marketing Campaign

2020, Shorty Award
The Bell: A Taco Bell Hotel and Resort
Food & Beverage, Integrated Marketing, Restaurants

2020, D&AD
ASICS Eternal Run
Use of Events & Stunts

2018, Effie
P&G New School Laundry
Silver Single Retailer Program

2015, Employee Communications Awards

IBM Think Academy
Employee Education

Recent Speaking Engagements

Growing Earnings: Maximizing Brand Collaborations with LTK, Anthropologie, and Tarte at #LTKCon