Unlocking ROAS with Content
Introduction
When content is unified, it strengthens the brand, fosters deeper audience connections, and drives engagement. To overcome the challenge of fragmented influencer, affiliate, and creator partnerships, we developed a proprietary solution tailored specifically for Wayfair and its family of brands—including Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and Wayfair Professional. This platform gives partners access to personalized affiliate links, enabling them to monetize their content while amplifying brand reach.
Approach
In partnership with external SaaS providers and internal cross-functional teams, we spearheaded the development of a solution that unified influencer, creator, and affiliate marketing under one umbrella. This enabled us to scale content creation, moving from an ad-hoc model where deals were negotiated individually to a system where thousands of affiliates can post simultaneously. By unifying these efforts, we gained enhanced reporting, better visibility into high-performing content, and operational efficiencies. This integrated approach allows us to reward partners for conversions within a specific timeframe, driving scalable and impactful content creation.
